30 October 2026
Amy Prince

South Western Sydney Primary Health Network (SWSPHN) is pleased to announce the appointment of Amy Prince as its Chief Executive Officer.

Amy has served as Acting CEO for the past 15 months, providing steady and confident leadership during a period of significant organisational change and transition.

Her appointment brings continuity and extensive experience to the organisation, reflecting a longstanding commitment to strengthening primary healthcare and improving health outcomes across South Western Sydney.

Amy has held several senior leadership positions within SWSPHN, including Director of Planning and Performance since November 2017 and Commissioning Manager from 2016.

Her connection to the organisation dates back to 2009, when she began as a Practice Support Officer with Macarthur Division of General Practice. She subsequently worked with South Western Sydney Medicare Local from 2012, before continuing her career with SWSPHN.

Amy said she was pleased and proud to be appointed CEO.

“This organisation and the people in it mean a great deal to me. I have a deep love and connection to South Western Sydney and it’s a privilege to lead this work alongside alongside our team and partners,” she said.

“I’m optimistic and excited about the future and very much looking forward to what we can all achieve together.”

SWSPHN looks forward to building on its achievements and continuing to work with general practices, healthcare providers and community partners to improve access to quality primary healthcare across the region under Amy’s leadership.