Campaign encourages young people to protect their skin from UV radiation

The Cancer Institute NSW has launched a new campaign to encourage younger people, aged 18 to 24 years in NSW, to protect their skin from UV radiation.

This group is particularly at risk as they are less likely to protect their skin from the sun than the general population.

The campaign’s key messages are:

• Melanoma is the most common cancer among young Australians
• If you could see UV radiation, you would protect your skin
• Be prepared before you go outdoors
• Protect your skin in five simple ways: Slip, Slop, Slap, Seek, and Slide

The campaign demonstrates the scale and danger of UV rays by depicting them as illuminated ‘Arrows’ hurtling down from above, transforming it into a tangible and ever-present threat. 

Protect yourself from skin cancer: